How We’re Funded

How is Discover Coronado Funded?

Many of Coronado’s non-profit organizations are funded by the City of Coronado, Discover Coronado is not.

The campaigns to attract conventions during the off-season and administration of Discover Coronado are funded by a 1/2 percent assessment on gross room revenues at Coronado hotels with 90 or more rooms.  At this time, the assessment is collected at the Hotel del Coronado, Loews Coronado Bay Resort, Marriott’s Coronado Island Resort and the Glorietta Bay Inn.

So Coronado could better compete for off-season group meetings, executive events and business conventions, a second tourism improvement district was approved in June 2015.  As with the first district, the additional 1/2 percent assessment comes from gross room revenues.  No City funds are used to improve the number of conventions, conferences and group meetings in the off-season.

Each quarter, Discover Coronado reports its marketing activity, plans, expenses and budget to City Council.  In March, the City of Coronado received an Annual Report from Discover Coronado with a management plan for the upcoming year.

The City of Coronado received $5,000 per district from Discover Coronado to off-set the administrative cost to process our assessment.